VIZ was asked to make puppets which would be recognisable as being the Jaëgermeister deer while making them funnier and less "artificial" than the original puppets. Art -director Frank Langerack and copy writer Thijs de Boer of PPGH/JWT had conceived of a new set of six short commercials as the start of a series of easy to make commercial.

This new concept required new puppets....more flexible, more adaptable. In the end production house NOTCOM was able to shoot six commercials plus a "tag - on" in three days, quite a feat considering the technique involved.

Each character was first sculpted in clay. Casts were made in polyurethane rubber. A skull was made to contain the mechanical eyes and to support the animated ears and horns. To achieve full animation each puppet required a team of four operators behind the scenes.