Director Bram Coppens in Brussels asked us to help with this high-speed product demo. Douwe Egberts new product is a spoon size coffee bean of compressed coffee. In order to show this we made made model product at 150%. We were limited to this scale because we had to build our model with real coffee. We exploded the model with compressed air. This explosion when reversed gives the impression that coffee is being sucked into the form of the coffee bean...

We're using compressed air to make the explosion. Using this method there's always going to be a small air head in frame where the air is fed in, (we're down to 6 mm). We start with an unbonded coffee bean, not a hero bean. The bean on the left is unbonded coffee. It is made from the same mould as the heros will be made from. It's dimensions and form are the same.

These are the first prototype casts of the hero bean at 150%. They match exactly the exploding bean for size and form. Drawn in Rhino3D, they were printed at Lars Jonk's 3D PrintingService.

These are the first explosion tests. Made with different sizes of nozzle. We started from a pile of coffee dust not a bean form.