VIZ.NL makes many different kinds of food models

Viz makes food models for use in commercials, photography and displays. Chocolate cannot stand the heat of the lights; or the crowns on the available pomegranates are all broken; rape seed is out of season; cheese "sweats" under lights; grapes are too small to get a decent film image; soya leaves are not resilient enough for a slow motion shot; all reasons to have made food models in the past couple of years. We are specialised in all kinds of highly realistic food models.

The commercial for the chocolate "buckshot" starts in very close on a single piece. This is in fact a model, made to scale at 75cm. At first we don't know where we are, but as the camera pulls back, using the motion control rig of Alex de Heus, we realise that we have been floating around a piece of chocolate as it falls onto a piece of bread!

This was a new coffee product from Douwe Egberts...

We made two commercials; one for Belgium and one for the Dutch market. We hda to make an accurate food model which would "dissolve" rapidly in front of the camera.

This is a pomegranate model for Appelsientje. The colour is clean and "just ripe", the form is not concave and the "crown" is perfectly formed. The model was used among real fruit for a fruit drink commercial.

We made for Pix & Motion a full set of Guylian chocolates. Jan Bultheel directed the commercial. Made by glazing directly into the negative mould so as to retain their authentic surface gloss, they are water proof and heat resistant. They are made out of polyurethane resins, cast in a silicona mould.

A soya leaf made for Adez, soya drink. It was intended for high speed "flying" shots in combination with the actual fruits used in the drink.

Client was Adez, director Brian Morris and the producer NotCom.

First semi-translucent epoxy was cast in exactly the right colour. The grapes were turned and polished on a lathe. The grapes are about the size of a hand to make photography easier.

Client Kneipp, director Brian Morris and producer NotCom

In order to photograph a map of europe on a cracker, made out of tapenade, Ernst Yperlaan asked us to make an enlarged cracker. It would have been very difficult to have made the map at a normal scale on a real cracker.

The client was Lu at Doom & Dickson

These Hema displays had to stay for a month. Real "rookworst" would have started rotting. We made the polyurethane models.

The client was Hema at Doom & Dickson