VIZ.NL makes a humanized car character for Walls

For the summer campaign Wall's Italy needed a new character;- a cow with sunburn to introduce their new ice cream. Veteran Hans Kroeskamp directed photography and post production. Our brown cow is made from a black, long haired Geddaway cow. An anatomically correct cow would never be funny, we had to move the eyes to the front of the head, shorten the arms and make a belly. The sunburn is white fur sewn into the fur of the Geddaway.